The choice of the right coffee packaging can be one of the most complex pieces of the big puzzle that is launching a new coffee brand. It would be a big job even if the entire issue was properly marketing off the shelf for each new flavor. The right choice of packaging is about a lot more than that, though. It’s also about how you protect your product, ensure its quality and freshness, and for blended products, it’s also where you list ingredients or possible allergens. With all those jobs, there are a lot of things to think about when you pick your packaging.
Here are the five biggest factors to consider.
1. Durability
How well will your coffee packaging hold up? Does it prevent punctures and spillage, even when there’s a mishap handling your product? Consider your options carefully in this arena, because you can find durable packaging that holds up in practically any medium, but some choices require a lot of extra steps to securely transport your coffee. Mylar bags are a popular choice because they are light, inexpensive, and tough, so your product is protected from many of the common handling accidents that lead to spillage.
2. Complexity
Simple coffee packaging is often easier for customers to open without frustration, but some products do benefit from additional complexity for the sake of child safety or product preservation. Luckily, there are options that are simple to open, resealable, and even childproof if necessary. All you need to do is check out flexible pouches made from materials like mylar to see how a simple packaging design can still deliver a sophisticated set of options to suit the needs of a variety of businesses.
3. Freshness
Keeping your product fresh is one of the most important things a package design should do, so the best choices are those that provide a seal. Many coffee companies vacuum-pack to help maintain freshness before sealing the container, but this is not always an option. When you opt for custom smell proof mylar bags, the same material properties that keep the smell of your coffee from getting out of the bag also keep any outside contaminants away from your goods. The results? Coffee that reaches the customer just as fresh as the day it was packaged. Resealable mylar bags also help keep coffee fresh and smells contained when you’re not brewing.
4. Customizability
Putting your graphics, product information, and any additional statements about the brand on the package is a matter of finding the material that works for your other needs and accepts printing easily. Coffee packaging printing can be monochrome or full color. One advantage of mylar bag custom print designs? They are versatile enough to accommodate a colorful, complex package design just as well as a more minimalist approach.
5. Eco-Friendliness
Customers today care a lot about the environmental impact of their consumer choices, so eco-friendly coffee packaging choices help show that your company caters to their concerns. Demonstrating good corporate citizenship is also a way to keep morale high among your workforce. Last but not least, consider how low-impact, low-waste product designs also minimize the materials used, which lowers the cost to make the packages you use. There’s no downside to choosing the eco-friendly route when you consider everything it brings, and mylar bags are a top choice for simple, eco-friendly packaging.
